Resume

Experience

Director of Marketing
Shred415 | Chicago, IL | June 2018 - Present

Oversee Marketing and Creative teams in creating multi-faced national marketing campaigns. Responsible for brand development, new client lead generation, KPI Integration, strategic growth planning and competitive positioning.

• Established a scalable, process driven marketing model to exponentially grow the franchise model by 20+ locations in 12 states within one year

• Create a holistic marketing strategy across all channels, driving a 15% lift in new trials

• Create training programs and processes for Franchisees to execute experiential and social media marketing initiatives at local level, increasing new trial and conversion

• Negotiate partnerships with vendors and host trainings to assist franchisees in growing their locations. New lead generation in corporate stores increased by 25%

• Vetting and coordinating influencer partnerships, growing organic followings by 40%, creating content that propels the brand into the fitness influencer world

Director of Digital Marketing & Social Media
STG Development Group | Cincinnati, OH | Aug. 2015 – June 2018

Managed all aspects of digital marketing development across 4 franchising brands (Cyclebar, Shred415, Fueled Collective, The LB) with a focus on social media advertising. Project management and strategic planning on all national campaign creative executions, driving customer retention and attendance.

• Fostered vendor relationships, creating programs for franchise locations to manage social media footprint, growing organic following by 20% Y/Y

• Develop SEO best practices and website optimization alongside web development team

Marketing Supervisor
STG Development Group | Cincinnati, OH | Aug. 2015 – June 2018

Direct market influence over 150+ studio locations nationwide through omni-channel marketing strategy and content creation. Supervised a team of 4 Community Managers over Midwest region while managing highest at-risk region (west coast, 40+ locations) increasing foot traffic and social media footprint by 20% quarterly.

Community Manager
STG Development Group | Cincinnati, OH | Aug. 2015 – June 2018

Development of studio location grand opening plans nationwide (100+ locations). Created customer acquisition campaigns on social & digital platforms resulting in 40% increase in foot traffic Y/Y.

Media Buyer
E3 Local, March 2014 – Aug. 2015

Built integrated marketing plans and purchased media for 3 different brands and 25 franchise locations driving ROI and increased new business Y/Y.

Education

Bachelor of Science, Design
University of Cincinnati

DAAP Program Graduate
Specializing in Fashion Design
Delta Delta Delta Sorority Leadership

Skills & Expertise